Excerpt from 2011 article on CSPNET.COM:

Boyett Petroleum: Operator of the clever Cruisers store concept, the Modesto, Calif., retailer is recognized industrywide for its innovative marketing ideas. The one we love and that earns Boyett the CSP Environmental Stewardship Award is its B Green Collection Days, during which customers can bring in recyclable items. Boyett matches the dollar value of the items, and the money goes to Modesto’s parks and recreation department

 

Read full article here: http://www.cspnet.com/print/csp-magazine/article/honoring-green-retailers

 

 

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b green july 2015