As I reflect on Gilbarco’s recent Retail Technology Conference, I find myself eager to highlight a number of specific cases where retailers are using technology to drive real business results. Many of this year’s innovation conversations focused on delivering a differentiated brand experience through custom mobile applications and/or a tailored loyalty rewards experience. The range of applications being used to carry out consumer experiences is vast and it will be exciting to see how these trends affect our industry landscape in future periods.
While new digital technologies have the potential to redefine the way a consumer shops in a c-store, I had the chance to speak with an innovative retailer named Boyett Petroleum headquartered in Modesto, California who shared an instance of coupling two widely available technologies to achieve strong results.
Read full article from Gilbarco here: Driving Results with a Digital Store Experience